Born Wild Project 

Born Wild Project was created to help adventurous parents connect their families with wilderness and wildness. This project is a digital platform with tips and stories on getting kids outside and included three short films about influencer moms full of adventure. At the time the landscape of outdoor brands reaching parents, specifically moms, was narrow. Our goal was to lower the barrier to entry for many parents who want to access outdoor adventure with their little ones, but aren’t sure where to start. In addition to launching this project successfully on Kickstarter, we created a brand, iconography, illustration, a website, and influencer campaigns that uplift this platform. We recieved nods on Psychology Today and Upworthy. We wanted colors and typography that appeared both appealing to millennial parents and feel family forward.

Services: Brand Strategy, Branding, Kickstarter Campaign, Website, Color, Typography, Illustration, Film Titling