Food System
Vision Prize

Client: Rockefeller Foundation
Creative Direction, Website, Data Report, Systems Mapping, Program Design, Social strategy, Logo design, Brand Guidelines, Event Design

In partnership with The Rockefeller Foundation, SecondMuse and OpenIDEO sought to amplify the discourse on the state and the future of the world’s many food systems. And to empower communities globally to develop actionable solutions and become protagonists in their own food future. Creating a compelling and progressive Vision for the future of our food system requires a culture of collaboration that rallies industry, policy, academia, and society to act as one.

The Food System Vision Prize is an invitation for organizations across the globe to develop a Vision of the regenerative and nourishing food system that they aspire to create by the year 2050. This 2 year program distributed $2M to the Top Visionaries, receiving a prize of $200,000 each. To help guide these teams we created a variety of toolkits and resources.

Vision Toolkit

Brand Guidelines 

Event Toolkit

Another one of the resources we shared with teams building their vision was an event toolkit which gave guidence on hosting around the topic in their communitites.