Jimmy John’s —
Drawing the Line

Agency: Work In Progress

Art Direction, Website, branding, concepting

We launched Jimmy John’s largest-ever national campaign. It focused on the action of cutting their delivery zone radius to just five minutes from each store in the name of delivering a Freaky Fresh® sandwich. The campaign included tv spots, which gained national press including 1.5M views, as well as a website and corresponding social campaigns, printed ads, and website.