Jimmy John’s —
Drawing the Line
Agency: Work In Progress
Art Direction, Website, branding, concepting
We launched Jimmy John’s largest-ever national campaign. It focused on the action of cutting their delivery zone radius to just five minutes from each store in the name of delivering a Freaky Fresh® sandwich. The campaign included tv spots, which gained national press including 1.5M views, as well as a website and corresponding social campaigns, printed ads, and website.
![](https://freight.cargo.site/t/original/i/aa6610eb595633cf36f16fe6f996e25ceb4a25f8ab81b21f5141f24f6f008cc5/JJ-OWN-THE-ZONE-WEBSITE-R13__Page_1.jpg)
![](https://freight.cargo.site/t/original/i/210841877c6a9876404287301d5c09b2049358999e0d240dc8551ce51585ca94/Screen-Shot-2019-07-11-at-2.06.14-PM.png)
![](https://freight.cargo.site/t/original/i/1942baac60bcd2c3a200c4b09b19eb8db071b480e22e169ead87449291acfb53/billboard.jpg)