Klean Kanteen
—
Bring Your Own
Agency: Walden Hyde
Services: Art Direction, Design, Creative Direction, Brand Strategy, Website, Campaign Strategy
Klean Kanteen is a company on a mission to eliminate single-use waste. We developed the #BringYourOwn campaign to raise awareness, while also highlighting the company's beautiful, functional products. We conducted ongoing field studies of consumer behavior, industry trends, and the competitive landscape. We use these insights to build all creative, including print, digital, and exhibit experiences.
The #BringYourOwn campaign for Klean Kanteen included a series of short film stunts, photography, and social media integration aimed to address policy and perspective around waste. The disruptive message was intended to help ignite the conversation among retailers, core consumers, while still being tangible for new users. The waste stunts recieved media attention on UpWorthy and BuzzFeed.
The #BringYourOwn campaign for Klean Kanteen included a series of short film stunts, photography, and social media integration aimed to address policy and perspective around waste. The disruptive message was intended to help ignite the conversation among retailers, core consumers, while still being tangible for new users. The waste stunts recieved media attention on UpWorthy and BuzzFeed.
