Plum Organics — Taste Makers
Agency: Walden Hyde
Plum Organics needed to address transparency at shelf and build loyalty. We created an online and in-store shopper marketing campaign highlighting Plum's ingredients and food philosophy platform.
We developed the name, tagline, and architecture of the platform. Creative includes: shelf blades, end caps, in-store merch, in-store experiences, Ibotta and other couponing and promotion channels, app build, product innovation, and digital, social, and influencer strategy.![](https://freight.cargo.site/t/original/i/d0360a97629e3defcf3b62ea7b51949bc68c9cc4d72acab08d1e901a4f1063b8/Screen-Shot-2021-02-25-at-10.16.33-AM.png)
![](https://freight.cargo.site/t/original/i/c119a8b1abbc14c919e6925da6839dec74710b3f489b1924a77b0e1dc72aa990/BeltArtboard-1.jpg)
![](https://freight.cargo.site/t/original/i/50fdf7ba7ce026378506c6dd41d52896e700d0a5cf73b763c3be7bc12502a205/iBotta-Fact.jpg)
![](https://freight.cargo.site/t/original/i/445937a494ab9c84ce4ae3242f52c6518b58d7e3a288b326b90ab882108ee7cd/FirstTaste.jpg)
![](https://freight.cargo.site/t/original/i/329219fc07be922888ace2ac316222e3dc6bb3e82932eed577ae797547b6e2e4/plum_mock.jpg)