Shift 7
Agency: Fortnight CollectiveDeliverables: Art Direction, Logo, Color, Comps, Copy Editing
Shift 7 provides B2B digital solutions for manufactures that seek to be brought into the digital age. We worked through reflections of a forgone time in American manufacturing and asked how to appeal to an older population of hands-on makers by using a brand style that would resonate. We used inspiration like CAT, Ford, and Shinola for the primary mark and color, but introducing monospace type as a nod to the digital services Shift 7 provides.
