Stretch
IDEO
Creative Direction, Design, Marketing Strategy
Creative Direction for an IDEO marketing campaign that allowed itself to declare to the world in new ways following so much change.
It’s a challenging time for business, people, and the planet. We see it in our own company. We see it in our clients. The instinct is to contract. To become rigid in our thinking. To hunker down and just hope that things get better. But that’s a mistake.If we’ve learned anything from how visionary leaders respond to down times, it’s this: They expand. They reach higher. To build what’s next. To build something better. The future is asking us to stretch.
It’s a challenging time for business, people, and the planet. We see it in our own company. We see it in our clients. The instinct is to contract. To become rigid in our thinking. To hunker down and just hope that things get better. But that’s a mistake.If we’ve learned anything from how visionary leaders respond to down times, it’s this: They expand. They reach higher. To build what’s next. To build something better. The future is asking us to stretch.
