The Amplifier Foundation — Art for the Women’s March
Client: The Amplifier Foundation
Services: Campaign Concepting, Content Creation, Branding,
Social Media Campaign, Pre Press Coordination, Voluteer Coordination, Web Design, Kickstarter Video,
The Amplifier Foundation came to us needing a Kickstarter video and campaign branding, strategy, content, website and management for their We The People collaboration with street artisit Shepard Fairey in addition to a public call through organic social for art for the 2017 Women’s March on Washington D.C.
The resulting campaign was the most successful art crowdfunding campaign in Kickstarter history, raising 1.3 million dollars from over 22k backers. It gained major international press, and the art shared through the campaign showed up at Women’s March events around the world, becoming international iconography of unity during divisive times.
The money raised on Kickstarter went to getting the art in the hands of the public, including buying full page ads in the New York Times, USA Toay, and Washington Post the day of the Women’s March. Additionally we printed 30,000 posters which we handed out on the streets of D.C in two days. The art is free for download and print on the site to this day.
The resulting campaign was the most successful art crowdfunding campaign in Kickstarter history, raising 1.3 million dollars from over 22k backers. It gained major international press, and the art shared through the campaign showed up at Women’s March events around the world, becoming international iconography of unity during divisive times.
The money raised on Kickstarter went to getting the art in the hands of the public, including buying full page ads in the New York Times, USA Toay, and Washington Post the day of the Women’s March. Additionally we printed 30,000 posters which we handed out on the streets of D.C in two days. The art is free for download and print on the site to this day.
Hear Our Voice from Amplifier on Vimeo.
In addition to printing 6 pieces for the day itself, we also curated a traveling exhibiition of artwork submitted during the open call. We partnered with The Women’s March to promote the collection by creating a brand identity, social posts, and website for their Hear Our Voices collaboration.
